![]() Not the least of these were the recording companies who supplied the records without cost to stations, often including economic incentives to disk jockeys to play their products. In addition, the increased spending power of American teenagers in the 1950s attracted advertisers and companies marketing products specifically targeting that social group. For one thing, the programs were relatively inexpensive to produce. Initially located in the margins of broadcast schedules, the format of a live disk jockey spinning records targeted toward and embraced by teenagers soon evolved into the economic salvation of many radio stations. Unlike the soap opera however, the radio broadcast format of playing recorded music developed as popular entertainers from radio migrated to the newer medium of television. Like the soap opera, American Bandstand represents the transference of a successful radio format to burgeoning arena of American television.
0 Comments
Leave a Reply. |